A Deep Dive into Facebook and Datalogix: What's Actually Getting Shared and How You Can Opt Out (aside)

I always knew that Facebook monitored what I (and the public) did on its site, but I did not know that they monotor, track, relay information, and group me into categories so other marketing companies can target me through my online behavior.
For some people, this is an intrusion on their privacy. For others, they may not care or think the personalized advertisements are beneficial. However, you must consider this in an evolutional viewpoint, and what will come next with information-gathering tactics.

Facebook was obvious, but what I did not see coming was the fact that loyalty card programs, "create a long data trail of our everyday purchases". Personally, I do not see this as too bad of an action if they are not selling my personal information. Used constructively, the inforamtion they retrieve from me could serve my lifestyle better. This is seen in the case of the CDC tracking down cases of salmonella, or if they informed me when I can get a regularly-bought product for a cheaper price. As long as these companies keep my personal information confidential, and do not sell it, I am ok with that.

After reading this passage, I was curious as to who/what companies partake in these data-tracking loyalty rewards programs?

I also would like to know how Target knows how to target (pun intended) expecting mothers before they showed signs of pregnancy, and their means of doing that? This could be both a good thing as you could inform these mothers-to-be, as well as an intrusion of privacy.

Is this information gathering and privacy intrusion an issue among other developed countries, or just here in capitalist-America?

I also decided to opt-out of the Datalogix information gathering, mainly because I want to see if there is a noticeable change with my online experience. I also am not comfortable with either Facebook or Datalogix profiting from my behavior as I am somewhat annoyed at how far capitalism has reached into the cracks of society (with regards to following and tracking my online behavior)

Opt out link: https://www.datalogix.com/privacy/