ATLAS Speaker Series: The Entrepreneurial Ecosystem

ATLAS Speaker Series: The Entrepreneurial Ecosystem:

http://classcapture.colorado.edu/Mediasite/Play/fb8c8177d42743eeb0b695bc1f6da6441d?playFrom=28000

"They're scared shitless"

"Dancing with what you are afraid of"

Skill 1: don't be afraid, dace
"If you have nothing to loose, you have nothing to gain"

3 components to start a business: Passion, best in the world at, massive market capability.

Be intellectually honest, it'll help you bring in resources that you can't do. Trust people, find a partner, find a mentor.

Problems with communication: you must communicate to your consumers well.

Overall, this lecture made me realize that being an entrepreneur can be less risky than it sounds. One particular point she brought up was that in order to sustain a good idea and a good company, one must practice good communication. We discussed good communication in class, and the problems associated with a lack of, or bad communication. If the interporator cannot interoperate the message of the sender, communication is useless. This can bring down a business very easily as you cannot operate any business without some sort of communication. The speaker also states that you must communicate with your consumer as well. This is very important because just as interpersonal communication within a business, communication about a business can be just as crucial. If a business cannot communicate what their products' benefit is, the essence of a product, or what the business stands for, it will tear down the business itself.
Communication is important when starting an entrepreneurial business, and so is finding a massve market capability. This day and age, finding that market capability is easier than ever. With the internet at our fingertips, you can market to anyone with internet access which sets your boundaries further and further with more and more people gaining access to the internet. The speaker didn't go into depth on how to find that market capability, but I can guess that with the utilization of such technology, finding that market capability shouldn't be a problem.